“Kyun Karta Hai Fiqr, Aakhir Hoga Kya, Tu Soch Ke Dekh Zara, Kya Kya Hai Paaya…” These words, from the new video and song track ‘Phir Tera Time Aayega’ resound in your ears when you listen to this peppy and josh-bhara composition. As India fights the Covid-19 pandemic with extended lockdowns and people feeling more and more dispirited, an eclectic group of artists called The SurViralists have come together to boost the Nation’s mood with zest and energy through their latest song.
Led by Padmashri and National Award winner Hariharan, the band that calls themselves ‘The SurViralists’, comprises of celebrities from various fields including Padmashri Chef Sanjeev Kapoor, playback singers Roop and Sunali Rathod, Mika Singh, Neeti Mohan and Ishaan Dutta, MasterChef Ranveer Brar, India’s king of comedy Kapil Sharma, Television’s favourite Model cum Actor Siddharth Shukla, the young sibling duo of Actor Karan & Music Producer Akshay Hariharan, the svelte and talented songstress Reewa Rathod, Marketing Guru turned Foodpreneur Vinod G. Nair, Diamond merchant Punit Gupta, renowned IT Advocate Nadeem Lasani, US based cryptocurrency expert Rakesh Sreekumar and music composer Immanuel Berlin.
The brainchild of Vinod G. Nair, who has also penned the topical lyrics for the Hariharan composed Phir Tera Time Aayega original soundtrack, the song encourages people to not lose hope and reminds them that their time will come again, when they can be free and pursue their lives with vigour and passion. Says Vinod G. Nair, “With an interesting hip-hop rap section thrown in the middle, the song extolls the gutsiness and resilience of the human race, all the while reaffirming faith in the never-say-die attitude that is so intrinsic of every Indian”.
The #PhirTeraTimeAayega track has been released across all music platforms including Saavn, Amazon, Apple Music, Spotify and Gaana and is available for download from YouTube and social media platforms of the artists also. The entire video has been self-shot by the artists themselves while adhering to all the norms of the lockdown.
“I wanted to create a song that would cheer people up and make them want to dance with joy and abandon”, says playback singer Hariharan, who has also composed the song along with his son Akshay Hariharan and Immanuel Berlin. “Phir tera Time Aayega is my tribute to the tenacity of every Indian”, he adds.
“The lockdown is not just a calamity”, says Roop Kumar Rathod. “It is also an opportunity… to find new skills and aptitudes and for people to take stock of their lives and appreciate what life has given them (Chal dhoond le naye saaz ko, Nayi cheekh de alfaaz ko…)”.
Says young songstress Reewa Rathod, “We want to reach out to the youth of India in a language of song that they understand – Ye Daur Bhi Guzar Jayega…Phir Tera Time Aayega.”
Legendary Chef Sanjeev Kapoor, who is also an avid drummer, adds, “Everyday, all we see is depressing news… and what the world needs right now is hope and joy. This song is created for people to once again remember the joys of life and look forward to a hopeful tomorrow.”
“This is not a national song… it is a people’s song”, says Kapil Sharma the King of Comedy, “and all we want is to get people to smile through this toughest of times”.
Phir Tera Time Aayega track has been released across all social media platforms simultaneously including Facebook, YouTube, Instagram, Twitter, TikTok and LinkedIn. Follow #PhirTeraTimeAayega and #TheSurViralists for updates.
The video of the song has been directed by the creative team of Runjiv Kapur, Karan Hariharan and Vinod G Nair, with each artist exhorting the viewers to shed their dejection and emerge stronger and motivated from the #Covid-19 crisis.
The 5-minute track will release as a 1-minute promo video, that too has been entirely self- shot by the band members in their homes and the full track will be available as a free download on all social media and music platforms. “When we started off with the project, we all felt that it was impossible to achieve. But thanks to the marvel of technology and app-based platforms, we did it,” says Vinod G. Nair, who conceptualized the initiative. “After this, we are now gearing up to do an even more ambitious project aimed to infotaining people as they battle the virus from their homes”, he adds.
——For further details contact
Naarad PR and Image Strategists
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